Content Engine Official

Searches Reddit, LinkedIn posts, X and YouTube for the playbook's queries, writes the best items as Listening rows and turns the top three into Ideas.

1. 01Read the listening queries and pillars in Voice and Pillars. Search each query on Reddit, LinkedIn posts, X and YouTube for items from the last 7 days. Check the Listening table so you do not repeat a URL. Keep at most eight items with real engagement or a clear pain statement. Output: The items found, each with channel, url, a one-line summary and why it matters, plain text.
2. 02Create a Listening row per item (Item, Channel, Query, URL, Summary, Why It Matters, Found today, Status New). Pick the best three and create an Ideas row for each (Idea, Pillar, Angle, Source Listening, Evidence URL, Status New). Write a three-line summary. Plain text. Output: The three-line summary, plain text.

Reads a blog post, a doc or a call transcript and writes five ideas across the pillars, each with an angle.

1. 01Source "{{source}}" ({{kind}}) at {{url}}. Read it. Find five ideas across different pillars, each with an angle and the supporting line. Output: Five ideas with pillar, angle and the supporting line, plain text.
2. 02Create five Ideas rows (Idea, Pillar, Angle, Source per the kind, Evidence URL, Status New). Set the Repurpose row's Status to Done. Write a one-line summary. Plain text. Output: The one-line summary, plain text.

Writes a LinkedIn post and an X variant for a picked idea, hook first, in the voice rules, as Posts rows for approval.

1. 01Idea "{{idea}}", pillar {{pillar}}, angle {{angle}}, source {{source}}, evidence {{evidence_url}}. Read the voice rules and the ten posts that worked. Write the LinkedIn post (under 1,300 characters, line breaks between thoughts) and the X variant. Output: The LinkedIn post and the X variant, plain text.
2. 02Create two Posts rows: Post ("<idea> (LinkedIn)" and "<idea> (X)"), Idea, Pillar, Channel, Format (Post; Thread when X needs it), Draft, Status Drafted, Publish At (the next weekday for LinkedIn, the day after for X). Set the idea's Status to Drafted. Write a one-line summary. Output: The one-line summary, plain text.

Cuts a draft to its point in the voice rules and puts the new version in the Draft column for another look.

1. 01Post "{{post}}" for {{channel}} ({{format}}), pillar {{pillar}}. Draft: {{draft}} Rewrite it shorter and sharper in the voice rules; keep the idea. Output: The rewritten draft, plain text.
2. 02Write the new version into the post's Draft, set Status to Drafted, and say in one line what you cut.Output: One line, plain text.

Formats an approved post for its channel, sets it Ready to post, and emails the founder the text to paste with the link to the row. The founder posts by hand and pastes the URL back.

1. 01Post "{{post}}" for {{channel}} ({{format}}), planned {{publish_at}}, status {{status}}. Draft: {{draft}} Format it for the channel per the voice rules. Do not change the words beyond formatting and the length limit. Output: The final text, plain text.
2. 02Write the final text into Final Text, set Status to Ready to post, and email the founder with Turtle Notify: channel, planned time, the final text, and "paste the URL back into the row once posted". Confirm in one line. Output: One line, plain text.

Reads the published post's comments and reactions, updates the counts, and creates Engagements rows with the people who match the ICP flagged.

1. 01Post "{{post}}" on {{channel}} at {{url}}, published {{publish_at}}. If the URL is blank, say so and stop. Read the post's reactions and comments. Check the Engagements table so you do not repeat a person on this post. Output: The counts and the new commenters and notable reactors, plain text.
2. 02Update the post's Impressions, Reactions and Comments when the source gives them. Create an Engagements row per new person (Engagement "Comment on <post> by <who>", Post, Who, Title, LinkedIn, What They Said, ICP Match, Status New). Write a one-line summary. Output: The one-line summary, plain text.

Writes the issue (three sections, one link each) from the posts published this week and creates the draft campaign in the email tool for review.

1. 01Issue "{{issue}}" for {{date}}, theme: {{theme}}. Read the Posts with Status Published in the last 7 days and the voice rules. Write the issue: three sections, one link each, under 400 words. Output: The issue text, plain text.
2. 02Create a draft campaign in Mailchimp with the issue (subject: the theme). Do not send. Write the draft link into Draft Link, keep Status Drafted, and confirm in one line. Output: One line, plain text.

Published posts, impressions and reactions by pillar and format, the best post, engagements that became leads, and what to write more of.

1. 01Count from the tables: Posts Published in the last 7 days by Channel; Impressions, Reactions and Comments summed by Pillar and by Format over the last 30 days; the single post with the most reactions per impression; Engagements with ICP Match Yes and Status New; Ideas Picked with no Posts row; Posts Ready to post with no URL. Output: The counts, as plain text lines.
2. 02Write the digest: the numbers as short lines, "Best post:" with why, "Leads from content:" the ICP Yes engagements, "Stuck:" the picked ideas and unposted texts. Then "Write more of:" at most three lines. Under 250 words, plain text. Send it with Turtle Notify and confirm. Output: The digest text and a confirmation that it was sent, plain text.