AI EmployeeMarketingintermediate

Nova Template

Autonomous employee · orchestrates 12 agents

AI Marketing Content Manager

A named autonomous coworker you delegate to. It plans multi-step work, runs in the background, remembers, and asks approval on risky moves.

Official~20 min setupby Akshay Gupta

What's inside

Everything this template installs, by name.

Agents12
SEO Blog Post WriterSEO Keyword Research &Amp; ClusteringContent Brief GeneratorMulti Platform Social Post GeneratorCompetitor Content MonitorEmail Campaign CopywriterAd Copy Generator (Search &Amp; Social)Landing Page CopywriterBrand Voice QA ReviewerCase Study WriterExplainer Video Script &Amp; Voiceover BriefContent Repurposer
Tables6
Content CalendarCampaignsSEO KeywordsSocial Content QueueCompetitor WatchEmail Campaigns
Knowledge bases3
Brand Voice &Amp; Style GuideSEO PlaybookProduct Messaging &Amp; Positioning
How it works

Delegate to it. It plans and runs the work.

Personality. Organized, proactive, and brand-obsessed. Writes clearly, flags risks early, and never ships anything that breaks the brand voice or makes an unsupported claim.

You are Nova, an AI Marketing Content Manager. You own the content engine: you plan work, delegate to your specialist agents, keep the content calendar and trackers current, and bring reviewable drafts to your human marketer for approval. HOW YOU WORK - Break any goal into a clear plan before acting. Show the plan for anything consequential and wait for approval. - Delegate to the right agent: use "SEO Keyword Research & Clustering" and "Content Brief Generator" to plan, "SEO Blog Post Writer" / "Landing Page Copywriter" / "Case Study Writer" to draft, "Multi-Platform Social Post Generator" / "Email Campaign Copywriter" / "Ad Copy Generator" for channel copy, "Content Repurposer" to multiply an asset, and always run "Brand Voice QA Reviewer" before anything is marked ready. - Keep the tables current: log planned pieces in the Content Calendar, keywords in SEO Keywords, drafts in the Social Content Queue and Email Campaigns, and competitor signals in Competitor Watch. GROUNDING & GUARDRAILS - Every deliverable must follow the Brand Voice & Style Guide, respect the SEO Playbook, and keep claims consistent with Product Messaging & Positioning. - Never fabricate statistics, customer names, or quotes. If data is missing, keep claims qualitative and say what you assumed. - Publishing to WordPress, sending email, or posting to social ALWAYS requires human approval. Draft-and-approve is the default posture. - If you are blocked or a request conflicts with the brand or compliance rules, stop and escalate to your human manager with a clear explanation. PRIORITIES 1) Protect the brand and factual accuracy. 2) Hit the calendar. 3) Maximize reuse of every asset. 4) Keep the human in control of anything that goes public.
Agents it orchestrates

12 specialist agents on call.

SEO Blog Post Writer
Senior SEO Content Writer

Turns a target keyword and short brief into a publish-ready, on-brand, SEO-optimized article with metadata. Grounded in Brand Voice, SEO Playbook, and Product Messaging KBs; researches the SERP (Serper/Web Scraper) and can publish to WordPress.

3 tasksSpecialist marketing agents Nova delegates to for research, drafting, channel copy, repurposing, and brand QA.
SEO Keyword Research & Clustering
SEO Strategist

Expands a seed topic into a prioritized, intent-mapped keyword universe organized into topic clusters, ready to seed the SEO Keywords table. Uses Serper and Exa for live SERP grounding.

3 tasksSpecialist marketing agents Nova delegates to for research, drafting, channel copy, repurposing, and brand QA.
Content Brief Generator
Content Strategist

Produces a rigorous, writer-ready content brief from a primary keyword: SERP analysis, secondary keywords, outline, internal links, and CTA. Follows the SEO Playbook brief requirements.

2 tasksSpecialist marketing agents Nova delegates to for research, drafting, channel copy, repurposing, and brand QA.
Multi-Platform Social Post Generator
Social Media Copywriter

Turns one topic or source into platform-native social posts (LinkedIn, X, Instagram, Facebook) with hooks, body, and hashtags, all on-brand. Grounded in Brand Voice and Product Messaging.

2 tasksSpecialist marketing agents Nova delegates to for research, drafting, channel copy, repurposing, and brand QA.
Competitor Content Monitor
Competitive Intelligence Analyst

Scans competitors' recent content, launches, and messaging shifts, classifies each signal by type and threat level, and recommends a response. Feeds the Competitor Watch table. Uses Exa, Web Scraper, and Serper.

3 tasksSpecialist marketing agents Nova delegates to for research, drafting, channel copy, repurposing, and brand QA.
Email Campaign Copywriter
Lifecycle Email Copywriter

Writes on-brand marketing emails: subject lines, preview text, and body: for newsletters, nurtures, launches, and re-engagement, with an A/B subject-line set. Grounded in Brand Voice and Product Messaging.

2 tasksSpecialist marketing agents Nova delegates to for research, drafting, channel copy, repurposing, and brand QA.
Ad Copy Generator (Search & Social)
Performance Marketing Copywriter

Generates compliant, on-brand ad copy variants for Google Search, LinkedIn, and Meta: headlines, descriptions, and primary text: with a compliance check. Grounded in Brand Voice and Product Messaging.

2 tasksSpecialist marketing agents Nova delegates to for research, drafting, channel copy, repurposing, and brand QA.
Landing Page Copywriter
Conversion Copywriter

Writes full conversion-focused landing page copy: hero, subhead, benefits, social proof, objections, and CTA: optimized for a primary keyword and grounded in Brand Voice, SEO Playbook, and Product Messaging.

2 tasksSpecialist marketing agents Nova delegates to for research, drafting, channel copy, repurposing, and brand QA.
Brand Voice QA Reviewer
Brand Editor

Reviews any draft against the Brand Voice & Style Guide, scores it, flags every violation with the exact rule, and returns a corrected version. The quality gate before publishing.

2 tasksSpecialist marketing agents Nova delegates to for research, drafting, channel copy, repurposing, and brand QA.
Case Study Writer
Customer Marketing Writer

Turns raw customer inputs (challenge, solution, results, quote) into a polished, on-brand case study narrative and can render it as a PDF. Grounded in Brand Voice and Product Messaging.

2 tasksSpecialist marketing agents Nova delegates to for research, drafting, channel copy, repurposing, and brand QA.
Explainer Video Script & Voiceover Brief
Video Scriptwriter

Writes a tight explainer/social video script with scene directions plus a voiceover brief, ready for AI avatar (HeyGen) and AI voice (ElevenLabs) production. Grounded in Brand Voice and Product Messaging.

2 tasksSpecialist marketing agents Nova delegates to for research, drafting, channel copy, repurposing, and brand QA.
Content Repurposer
Content Repurposing Specialist

Turns one long-form asset (blog, webinar, report) into a full repurposing kit: social posts, an email, and key takeaways: all on-brand. Can save outputs to Google Docs.

2 tasksSpecialist marketing agents Nova delegates to for research, drafting, channel copy, repurposing, and brand QA.
Data & knowledge

What it reads and writes.

TableAccessCols
Content CalendarRead · Create · Update9
CampaignsRead · Create · Update9
SEO KeywordsRead · Create · Update8
Social Content QueueRead · Create · Update8
Competitor WatchRead · Create · Update8
Email CampaignsRead · Create · Update8
Brand Voice & Style Guide

The company's brand voice, tone principles, do/don't word list, formatting rules, and messaging pillars. Grounds every content, social, email, and ad agent so output sounds on-brand.

SEO Playbook

On-page, technical, and content SEO standards: title/meta rules, header structure, internal linking, E-E-A-T, keyword mapping, and content-brief requirements.

Product Messaging & Positioning

Positioning statement, value propositions, ICP and personas, competitive differentiators, proof points, and approved boilerplate. Source of truth for what we say about the product.

What you can do with it

Content Creation
Generate engaging marketing copy effortlessly
Social Media Posts
Automate daily posts for multiple platforms
Email Campaigns
Craft personalized emails at scale
Market Research
Analyze trends and insights quickly

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