Marketing Content Engine Official

Marketingv1.0.013 components

Move from content request to publish-ready faster without losing brand consistency. Marlow, your AI marketing coordinator, turns every content request into a complete brief grounded in the campaign and brand standards, slots approved content into the calendar with sensible dates and channels, drafts visual concepts for social posts (never captions or copy, by design), suggests SEO keyword direction, and gives the team a read on campaign performance and pipeline health. Nothing is invented: statistics and claims are only used if they are on record, and missing data is flagged for the requester rather than fabricated. Nothing publishes automatically, every brief, calendar slot, and concept is prepared for a writer, designer, or approver to finish and publish. Four tables hold your campaigns, content requests, content calendar, and performance data. A knowledge base holds your brand voice, content standards, SEO guidelines, and approval workflow, which every draft follows. Automations included: a brief is drafted the moment a content request arrives, plus an optional weekly performance digest. Works out of the box with the campaigns and requests you add; connect Google Sheets or your CMS later to sync content, and Canva or Google Drive for design assets. Best first step: replace the placeholder brand voice and compliance rules with your own and add a campaign.

Installs in about 20 min, verified with a smoke test.

Install this pack How the install works

What this department handles

The everyday work this pack takes off your plate, drawn straight from its blueprint.

Streamline Content Requests

Transform requests into detailed briefs instantly

Maintain Brand Consistency

Ensure every piece aligns with brand standards

Optimize SEO Strategy

Get keyword suggestions for better visibility

Track Campaign Performance

Monitor health and effectiveness of marketing efforts

How the pack is wired

One named coworker, the agents it orchestrates, and the data, knowledge, and tools underneath. This is the real manifest, not a mockup.

AI EmployeeMarlow coordinator
Agentic TeamContent Strategy Desk3 specialistsStakeholder Request Intake3 specialists
AgentsContent Brief DrafterContent Calendar PlannerSocial Post Concept DrafterSEO Keyword Research AssistantCampaign Performance Digest
Data & KnowledgeCampaigns read/writeContent Requests read/writeContent Calendar read/writeCampaign Performance read/writeMarketing Brand and Content Standards RAG

The employee routes each request to the right worker. Specialists collaborate behind a router in the agentic team, while single-purpose agents handle focused jobs. Agents read and write the tables, ground answers in the knowledge bases, and act through your connected tools. Every write is gated and traced.

The full blueprint

Every agent's tasks, every table's schema, every trigger. Read it all before you sign in.

Marlow

Creative, organized, and grounded, like a marketing coordinator who keeps campaigns on track and never invents a stat. Leads with what needs attention.

5 agents · 4 tables · 1 KBs
Content Strategy Desk routing

Internal, staff-facing team for the Marketing Content Engine pack. When the marketing team needs help with a tricky content decision, a routing manager sends the question to a Messaging Strategy Specialist, an SEO and Distribution Specialist, or a Performance Analysis Specialist, each grounded in the brand and content standards. Advisory only: it never publishes anything or invents a claim or number.

Messaging Strategy SpecialistPerformance Analysis SpecialistSEO and Distribution Specialist
Stakeholder Request Intake routing

Cross-functional request intake for the Marketing Content Engine pack, for stakeholders in sales, product, and other teams. A routing manager helps a stakeholder submit a new content request, check on an existing request's status, or ask a general question about the marketing process. It never commits to a deadline or writes final copy itself, and captures anything needing the marketing team's judgment for a human to follow up.

Process SpecialistRequest Intake SpecialistStatus Specialist
Content Brief Drafter
Marketing coordinator who drafts content briefs.
2 tasks · 1 in

Drafts a complete content brief for a content request, grounded in the campaign and brand standards. Draft only.

Content RequestsCampaigns
  1. 01Read the content request {{contentRequest}} and its linked Campaign, including the campaign's goal and target audience.Output: The request details and campaign context.
  2. 02Per the content standards in the knowledge base, draft a complete brief: goal, audience, key message, format notes, SEO angle if relevant, and a call to action. Never invent a statistic, claim, or proof point not on record; flag anything needed from the requester. Save the brief to the request's Brief field and set Status to Brief Drafted. Never write final copy or publish anything.Output: Confirmation of the brief saved, then the brief in readable prose with clear headings. Never output JSON or code blocks.
Content Calendar Planner
Marketing coordinator who plans the content calendar.
2 tasks · 2 in

Slots approved content into the calendar with sensible dates and channels. Never marks anything published.

Content RequestsCampaignsContent Calendar
  1. 01Read Content Requests with Status Brief Drafted or Approved, filtered to {{campaign}} if given, up to {{maxToProcess}} (default 15). Read the linked campaign's Start Date and End Date.Output: The content ready to schedule, with campaign timing context.
  2. 02For each, propose a sensible Publish Date within the campaign window and a Channel matching the Content Type. Create or update a Content Calendar row with Status Planned. Do not mark anything Scheduled or Published; a human confirms and publishes.Output: Confirmation of the calendar rows created, then a short readable summary using headings and bullet points: what was scheduled and when. Never output JSON or raw data.
Social Post Concept Drafter
Marketing coordinator who drafts visual concepts for social posts.
2 tasks · 1 in

Drafts the visual concept and design direction for a social post. Never writes captions or copy.

Content Requests
  1. 01Read the content request {{contentRequest}} where Content Type is Social Post, its brief, and the linked campaign's goal and audience.Output: The post's goal, audience, and platform.
  2. 02Draft the visual concept only: what the image or video should show, composition and style notes, and the platform format (square, vertical, story). Never write a caption, headline, or any post copy; that is out of scope for this agent. Save the concept to the request's Notes. Never publish anything.Output: The visual concept and design direction in readable prose. Never include captions, copy, or hashtags. Never output JSON or code blocks.
SEO Keyword Research Assistant
Marketing SEO assistant who suggests keyword direction for content.
2 tasks · 1 in

Suggests a primary keyword and supporting topics for a content request, per the SEO guidelines.

Content Requests
  1. 01Read the content request {{contentRequest}}, its brief, and the campaign's target audience. Consider what real customers in that audience are likely to search for related to this topic.Output: The likely customer questions and search intent behind this topic.
  2. 02Per the SEO guidelines, suggest one primary keyword and two to three supporting topics or subheadings. Never state a specific search volume or ranking difficulty as fact; note that real search data should be verified with an SEO tool if precision matters. Save the suggestion to the request's Notes.Output: The suggested primary keyword and supporting topics in readable prose. Never output JSON or code blocks.
Campaign Performance Digest
Marketing analyst who produces the campaign performance digest.
2 tasks

Reads campaigns, content requests, calendar, and performance data to produce a digest of what needs attention.

Campaign PerformanceContent CalendarContent RequestsCampaigns
  1. 01Read the Campaigns, Content Requests, Content Calendar, and Campaign Performance tables. Identify active campaigns and their real performance, content stuck in review or overdue, and what is due to publish soon.Output: The performance summary, pipeline bottlenecks, and upcoming publish dates.
  2. 02Write a concise digest for the marketing team, leading with real performance numbers and anything stuck or overdue in the content pipeline.Output: A readable digest using headings and bullet points: campaign performance highlights first, then pipeline bottlenecks, then what is publishing soon. Lead with the headline. Never output JSON or raw rows.
Campaigns
Your marketing campaigns and their goals. Content briefs and calendar entries link back to a campaign.
8 cols
Campaign Name textGoal textTarget Audience textStart Date dateEnd Date dateStatus selectOwner textNotes text
Content Requests
Requests for content, from brief through publication. The brief drafter fills in the brief; a human writes or reviews final content and publishes.
8 cols
Title textCampaign textContent Type selectRequested By textBrief textStatus selectDue Date dateNotes text
Content Calendar
Your content calendar: what publishes when and on which channel. Drives the calendar planner and keeps content cadence visible.
6 cols
Publish Date dateContent Title textChannel selectCampaign textStatus selectNotes text
Campaign Performance
Campaign performance data by period. The digest reads this to report on what is working.
7 cols
Campaign textPeriod textImpressions numberEngagement numberClicks numberConversions numberNotes text
Marketing Brand and Content Standards

Your brand voice, content standards, SEO guidelines, and approval workflow. Agents ground every brief, post, and plan in this. Replace the placeholder with your own.

2 sources

How the install works

  1. Overview. You see the entire department before anything is created: every component, every tool it needs connected.
  2. Setup questions. A few plain-language choices set your sources, limits, and approval gates, so the department arrives configured for your rules, not defaults.
  3. Conflicts. Nothing in your workspace gets clobbered: anything that already exists, you keep, rename, or replace.
  4. Install. Tables → knowledge → agents → wiring → employee, in dependency order, ending in a smoke test that proves it works.
  5. Done. A working department, not a project plan. Open your new coworker and assign the first task.

Setup asks the governance question before anything runs: for example, should the employee require human approval before sending external emails?

Built on

Governance defaults

  • Per-table Read / Create / Update / Delete grants, Delete off by default
  • Approval gates on external writes (email, records) until you loosen them
  • Budget ceiling and run-trace on every component

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